Metaphors for creativity and clarifying roles in a successful start-up company

A start up is a company that intends to grow quickly. There’s no map for growth, and one of the common pitfalls of this typical acceleration towards success is a loss of identity among the leaders in the organization.

Facilitating growth in a company begins with adopting a culture of creativity among the thought leaders in the organization. Once you’ve recruited the right people to propel your company to your next benchmark, you need to implement a set of values that everyone agrees on. It becomes necessary to have a series of conversations about who will fill which role in the company. Confusion in this particular area is common. It’s also deadly.

If you understand that patience is required to achieve your company’s goals, you may find yourself in a situation that many start ups face during their otherwise successful first years. No one knows who is supposed to be doing the next important thing.

Company culture that facilitates creativity is vital to the entity that is the fragile, mysterious, amazing start up. Don’t let it be damaged by your team’s confusion about what their individual roles are within the framework of growth.

It’s hard to read the label when you are inside the bottle.

Metaphors promote creativity, and creativity solves problems. In this case, metaphors also clarify the roles, responsibilities, and privileges of each of your team members.

Someone needs to be the designated leader. That leader will need a partner, and both the leader and her partner are going to need someone to implement the activities that the group has agreed on. The leader will make decisions, consult with her partner, and give authority to the person who is in charge of implementing the activity.

This structure makes sense to people who are ready to move forward, but are confused about their particular role.When the roles are described using metaphors, the way forward becomes crystal clear.

To learn more about our unique, simple, effective method for using metaphors to promote creativity and clarify roles in the typical start-up company, please contact us.